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How Important are Product Reviews to Mums?

Posted on by Ardo Medical

According to Econsultancy, 61% of customers read online reviews before making a purchase decision. Is this something you do? Are you a researcher or an instant purchaser?

With so many sources of information about products available at the touch of a button these days, it’s easy to see why so many people look to others for their thoughts and experiences before committing themselves to buy a product.

Reviews can offer a credible insight into a product, and at Ardo we’re lucky that our products and customer service are of such a high standard.  The reviews about our products and testimonials and our supportive employees are usually positive and hopefully helpful to new customers seeking guidance from others.

As consumers, we often rely on friends and family who have had experience with a product, service or company for their opinion.  However, when you’re a mum, you’ll usually be looking to other mums for guidance, as they may be going through the same things in life as you, and have already searched for and discovered the best solution.

For many mums, credible reviews and testimonials have become an extremely important factor and what ultimately helps them in deciding which product to choose when making a purchase.

Popular websites used by many parents in the UK to read reviews, are Mumsnet and Amazon. These sites offer great insights into products for babies, children, and parents, and mums talk about how invaluable they are in terms of helping them make choices about the type of breastpump and accessories they buy.

As well as its website, Mumsnet also gives its seal of approval to products through its Mumsnet Best award badges. These award badges are given to products that have received five or more 4+ stars over the last 18 months. At Ardo we are extremely proud that our best-selling Ardo Calypso Breastpump has been awarded a Mumsnet Best seal of approval for the last six years!

Ardo Reviews – you can read reviews of Ardo products online, and we ensure up-to-date comments are transparent on or website. Here’s a taste of what some Ardo mums and dads have to say about us:

“Ardo are a brilliant company and very helpful, the breast pump is amazing. I phoned them up and they gave me some sound advice to establish pumping as I stopped for a while. For the price as well, they’re fantastic, love it completely!”

“Brilliant pump, fast and quiet.”

“Great customer service, fast delivery, good prices.”

“The staff at Ardo are absolutely amazing, my wife was struggling with breast feeding. I decided to enquire at Ardo, the level of customer service and advice was exceptional.”

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